Thing to take note to Prevent E-Auction Fraud when a Consumer Participating in an E-Auction

Auction is market mechanism by which buyers make bids and sellers place offers. The most democratic type of auctions is an electronic auction which means auctions carry on online.

Now, purchaser and marketer alike gain from the great chances that online auctions provide. It call e-auction. Nevertheless, the speedy increment of online commerce presents new chances and new dispute for both traditional retailers.

These are some significant notes that users should take notes when enter into an e-auction process. First of all, there are the User identity verification where eBay uses the service of Equifax to verify user personal identities. Verified eBay user, a voluntary platform, encourages users to supply eBay with datas for online confirmation. By providing their Social Security number, date of birth and driver’s license number, users can qualify for the highest level of confirmation on eBay.

Most beneficial of eBay is a new specialty site for finding the most-unusual items on the eBay site. Users can also vote on and appoint listings that they found.

Some of the tips to avoid fraud:

• check the reputation of the e-auction web sites and their policies to protect their own customers and also customer's personal datas


• know the buyers or sellers- If possible, deal with the buyers/ sellers in person.


• If there is any question on the identity of the buyers/sellers, don't make payment or ship out the goods.


• Get the details of the sellers/buyers before making payment or sending out the goods.


• Always check for the feedback forum to read the comments that left by previous buyers on the seller or particular website.

The Application of Pre-paid Cash Card for Consumers

In Malaysia there are not much of pre-paid cash cards for Malaysian. The pre-paid cash card I can find in Malaysia is the Touch 'n Go card. Touch'n Go card is a prepaid smartcard that uses Mifare contactless technology. Touch‘n Go card is an electronic purse that can be used at all highways in Malaysia, major public transports in Klang Valley, selected parking sites and theme park.

The card looks similar to a credit card. User can continue using the card as long as it is pre-loaded with electronic cash. User can reload the card at toll plazas, train stations, Automated Teller Machines, Cash Deposit Machines, Petrol kiosks and at authorised third party outlets. Reload denomination is ranging from RM20 to RM500. Each time a user uses the Touch ‘n Go card, the electronic card reader will deduct the exact fare from the value stored inside the card.

Application of Touch'n Go card:

• Toll fare: Touch'n Go can be used in entire highways stretches in Malaysia with the familiar TnG sign marked when reach a toll plaza

• Public Transportation fares: Touch'n Go can be use as an integrated ticket in Kuala Lumpur public transport system. There are Rapid KL, KTM Komuter, and KL Monorail.

• Ticketless car parks: Touch'n Go card can also be used in selected car parks such as Sg Wang Plaza, 1 Utama shopping center, Sunway Pyramid shopping center and etc.

After we have the Touch'n Go systems, the system can process up to 800 vehicles per hour in a toll plaza. These can save a lot of energy and save a lot of time. This is very convenient for the consumers which they feel inconvenience to prepare for exact change when they are driving or wait for the teller to give back the small change.

Lastly, the Touch'n Go card brings a lot of benefits to us which makes our life become more convenient.

Corporate Blogging: A New Marketing Communication Tool For Companies

Corporate Blogging
A New Marketing Communication Tool For Companies

A corporate web log is published and used by an organization to reach its organizational goals. Blogging has caused quite a buzz. From political activists to aspiring novelists, industry pros and avid hobbyists, everyone seems to be starting a blog. Recent articles in Business Week and Forbes demonstrate how even the mainstream media is taking notice of their unprecedented growth and increasing effect on our society.

Companies that employ a well thought out blogging strategy encourage the strongest community goodwill, and that goodwill, in turn, promotes significant marketing and sales gains. It is said that success breeds success. This holds very true for successful blogs. There is chain reaction that begins with a real desire on the part of the blogger to provide value and connect with their audience. The blogger shares useful and engaging content —the latest information, help, discussion topics and ideas. The way the audience responds to that content is key. When customers start commenting, posting or tracking back to a blogging community, it can have a viral effect —spreading out across the blogosphere.

Besides that, companies that harness their customers’ knowledge and ideas find better ways to satisfy their needs and wants, thus facilitating goodwill in the community. For example, it is a common practice in blogging to provide a link back to a thought originator, which is valuable because backlinks are a way that search engines distinguish the order of the editorial rankings. Higher search engine rankings translate into significantly higher web site traffic and more sales leads. Thus, successful blogging breeds success in other marketing and sales initiatives.

On the other hand, leaders can communicate directly with customers, suppliers and investors, as well as employees, helping disseminate and explain strategy. Employees and customers can share their ideas freely in an honest voice brings the blogging companies new connections and generate trust which will lead to business opportunities galore. People are far more likely to give great feedback if they know someone specific is listening. The power of these feedback loops can generate big benefits.

A company can use a blog to learn how to improve or develop new products by communicating more effectively with their customers through the use of corporate blogs. Any company should encourage customer ideas, reward them and learn from their customer’s example. If they do, they will build more successful products which also have ready customers who want to adopt new ideas and products because they have participated in the process of product development. Such a strategy will also have additional Internet marketing benefits in the form of more backlinks and higher search engine rankings, as well as direct traffic from links on many different websites.

Finally, corporate blogging really give many advantages to a company and it is a new marketing communication tool. So, corporate blogging should be implemented in all companies.

E-Government in Malaysia: Its implementation so far and citizen’s adoption strategies

E-Government in Malaysia
Implementation and Citizen’s Adoption Strategies

In 1997, the Malaysian Government launched the Electronic Government initiative, generally known as e-Government, to reinvent itself to lead the country into the Information Age. As far as Malaysia is concerned, the implementation of e-government was initiated with the introduction of the Multimedia Super Corridor (MSC) in 1996.

The implementation of e-Government in Malaysia heralds the beginning of a journey of reinventing the government by transforming the way it operates, modernising and enhancing its service delivery. E-Government seeks to enhance the convenience, accessibility and quality of interactions with the public and businesses at large. Simultaneously, it will improve information flow and processes within the government, improve the speed and quality of policy development, and improve coordination and enforcement. This would enable the government to be more responsive to the needs of its citizens. (The Multimedia Super Corridor).

E-government is one of the seven flagship applications introduced in MSC. The objectives of these flagship applications are to jump start and accelerate the growth of MSC, to enhance national competitiveness; to creation of high value jobs and export growth, to help reduce digital divide, and to make MSC a regional hub and test bed. Under the e-government flagship, seven main projects were identified to be the core of the e-government applications. The e-Government projects are Electronic Procurement (eP), Project Monitoring System (PMS), Electronic Services Delivery (eServices), Human Resource Management Information System (HRMIS), Generic Office Environment (GOE), E-Syariah and Electronic Labour Exchange (ELX).

Nowadays, not many Malaysian use the E-government service. This is because many of them do not trust the services that are provided by the government. There are many problems occur when they use the e-government. They can’t get their licenses in a short period and others. Besides that, many of the citizens do not how to use the e-government, especially those whose ages are above 50.

Malaysia should organize campaigns and road shows to encourage all the citizens to use e-government. They should show all the advantages that the citizens can get by using e-government. On the other hand, government should overcome the problems that are occurred while using e-government. The system should be improved. So the citizens would not face difficulties using it.

Review A Local E-Commerce Site : JustSimpleDesign.com

Review A Local E-Commerce Site

JustSimpleDesign.com

JustSimpleDesign.com supplies web-sites to personal, companies, from small to medium sized enterprise. It is solid knowledge base, together with the proven ability to explain the Internet in simple terms has already led to appearances on internet.

At the main page, like the normal web designer did. 3 frames which 1 is at the top, 2 at the bottom but the right portion is wider than the left. As usual, on top of the frame put the company name together with its hyperlink which bring the users directly to the destination they wanted to surf. Left frame of the web page gives the company featured solutions, so that the client can be easily aware of what features are the company provides. Client login at the main page to convenient the client so login right away when they enter main page. Confidence from clients is the best return, that is why the featured client are in the main page as well. The purpose mostly is for the new comers to experience how is the company outcome looks like. The client might know the style of the company whenever they remember one of the featured client's portfolio. Sometimes it does gives good impression to the client from previous client web page. For example, whenever a new client ever checks out of mynews.com web page, the new client is indirectly introduced to JustSimpleDesign.com. Lastly, Live Support is provided in the web page on-line. Status has been giving out too to let the client know whether the support is still in the status of online. So that billing, sales and technical support can

The bottom right portion which is the main body posted up important message that most of the client will aware of. That is why the company brief introduction is posted up at that spot just to attract the client to read. Besides, Domain Name quick search is provided for those client who is interested to host their own domain and the following is the portion where they sells their features. Training or workshop that they conduct or host also will be posted at their webpage. Although the webpage looks simple but it sends a lot of informations to the clients.

Quicklinks also can be seen on top of the main page. Most of the links can be found in the main page features too. Among the all the quicklinks, clients and solutions can be considered the most important because the solutions are the products that the company going to sell to the customer and the clients link is about the supports that the clients to the company. Project portfolio is added to increase the confidence of the client.

This e-commerce webpage does not enquiry the clients to make payment over the web. The company requires the clients to provide details and personal particulars so that the company will contact the client for further information. The best part of this is the company does not need to bare more cost. Besides direct communication with the clients will get more familiar with the clients so that will cut down the gap in between plus the company will also get the requirement onto clients solutions more clearly.

Last but not least, the web page also provide FAQ (Frequently Ask Question) to answer guests' doubts. FAQ is the most common features that most of the company will provide.