Google’s yearly income is generated from advertisement fees. Google’s design, Google AdWards is a pay per click advertising program to allow advertiser to present advertisement to people online. Information related to the advertiser has being offered instantaneously to people who are looking for it through Google AdWards. An advertiser has to pay every time his ad receives a click. Google generate most of the revenue from Google AdWards. Besides, Google AdSense is an ad serving program that allow Website owner to enroll in this program to enable text, image and video advertisement in this site. Advertisers are required to pay Google a fee each time user click on one of their ads displayed on Google site. This is known as affiliate fees. Furthermore, Google also offer a research service called Google Answers. When customers ask questions, offer a price for the answer and researcher will answer them. The researcher is not Google’s employee but Google will keep 25% of the payment and the balance will subject to the researchers. Of all the revenue for Google, AdWords generates the most, which is more than 90% of the revenue. Currently, Google is testing a new revenue model that pay site owner based on a Cost-Per-Click model. It is a new way offered to advertiser to earn revenue from their Websites that are compensated based on Cost-Per-Action (CPA) basis.
E-bay earned transaction fees from each successful transaction made by the bidders or seller in an auction. It has built a streamlined and globalized person-to-person trading community on the Internet through World Wide Web. This facilitates easy exploration for buyers and allows the seller to immediately list those items for sale. Sellers and buyers are brought together in a manner where sellers are allowed to list items for sale and buyers can bid on the items interested. In the meanwhile, all eBay users can browse through the listed items in a fully automated way. Sellers are charged with two kinds of charges. First charge is charged on an item that are being listed on eBay which is called as nonrefundable Insertion fee which ranges between 30 cents and $3.30, depending on the seller’s opening bid on the item. . A fee is charged for additional listing options to promote the item, such as highlighted or bold listing. Secondly, a fee is charged at the end of the seller’s auction which ranges between 1.25% and 5% of the final sale price.
Amazon.com is an American electronic commerce company in Seattle, Washington. It is one of the first major companies involved in selling of goods by Internet. It was started as an online bookstore but later was diversified to product lines of DVDs, VCDs, computer software, video games, furniture, food and etc. In 2001, Amazon.com has launched the Honor System that allowed customers to make donations or buy digital content. With that, Amazon has collected 2.9% of the payment plus a flat free of $0.30 USD. For example, after 2004 earthquake and tsunami in the Indonesia Ocean, Amazon has set up an online donation channel to the American Red Cross, waiving its processing fee. Besides, Amazon has also launched an online storage service called Amazon Simple Storage Service. The service charges monthly fees for data stored and data transferred. Using Amazon technology, Webstore, allows businesses to create e-commerce websites. Merchants can customize their websites using their own photos and even branding. Sellers have to pay a commission of 7% to Amazon.com, which includes credit card processing fees and fraud protection fee; subscription fee of $59.95 per month for an unlimited numbers of Webstores and listings. Moreover, Amazon has launched Associates affiliate programme which run like this way: associate drive internet traffic to Amazon.com through links that allows user to track sales and other activity. Then, associates can earn up to 10% in referral fees on all qualifying revenue made via their links.
Sunday, July 27, 2008
Wednesday, July 9, 2008
Thing to take note to Prevent E-Auction Fraud when a Consumer Participating in an E-Auction
Auction is market mechanism by which buyers make bids and sellers place offers. The most democratic type of auctions is an electronic auction which means auctions carry on online.
Now, purchaser and marketer alike gain from the great chances that online auctions provide. It call e-auction. Nevertheless, the speedy increment of online commerce presents new chances and new dispute for both traditional retailers.
These are some significant notes that users should take notes when enter into an e-auction process. First of all, there are the User identity verification where eBay uses the service of Equifax to verify user personal identities. Verified eBay user, a voluntary platform, encourages users to supply eBay with datas for online confirmation. By providing their Social Security number, date of birth and driver’s license number, users can qualify for the highest level of confirmation on eBay.
Most beneficial of eBay is a new specialty site for finding the most-unusual items on the eBay site. Users can also vote on and appoint listings that they found.
Some of the tips to avoid fraud:
- check the reputation of the e-auction web sites and their policies to protect their own customers and also customer's personal datas
- know the buyers or sellers- If possible, deal with the buyers/ sellers in person.
- If there is any question on the identity of the buyers/sellers, don't make payment or ship out the goods.
- Get the details of the sellers/buyers before making payment or sending out the goods.
- Always check for the feedback forum to read the comments that left by previous buyers on the seller or particular website.
The Application of Pre-paid Cash Card for Consumers
In Malaysia there are not much of pre-paid cash cards for Malaysian. The pre-paid cash card I can find in Malaysia is the Touch 'n Go card. Touch'n Go card is a prepaid smartcard that uses Mifare contactless technology. Touch‘n Go card is an electronic purse that can be used at all highways in Malaysia, major public transports in Klang Valley, selected parking sites and theme park.
The card looks similar to a credit card. User can continue using the card as long as it is pre-loaded with electronic cash. User can reload the card at toll plazas, train stations, Automated Teller Machines, Cash Deposit Machines, Petrol kiosks and at authorised third party outlets. Reload denomination is ranging from RM20 to RM500. Each time a user uses the Touch ‘n Go card, the electronic card reader will deduct the exact fare from the value stored inside the card.
Application of Touch'n Go card:
- Toll fare: Touch'n Go can be used in entire highways stretches in Malaysia with the familiar TnG sign marked when reach a toll plaza
- Public Transportation fares: Touch'n Go can be use as an integrated ticket in Kuala Lumpur public transport system. There are Rapid KL, KTM Komuter, and KL Monorail.
- Ticketless car parks: Touch'n Go card can also be used in selected car parks such as Sg Wang Plaza, 1 Utama shopping center, Sunway Pyramid shopping center and etc.
After we have the Touch'n Go systems, the system can process up to 800 vehicles per hour in a toll plaza. These can save a lot of energy and save a lot of time. This is very convenient for the consumers which they feel inconvenience to prepare for exact change when they are driving or wait for the teller to give back the small change.
Lastly, the Touch'n Go card brings a lot of benefits to us which makes our life become more convenient.
Sunday, July 6, 2008
Corporate Blogging: A New Marketing Communication Tool For Companies
Corporate Blogging
A New Marketing Communication Tool For Companies
A corporate web log is published and used by an organization to reach its organizational goals. Blogging has caused quite a buzz. From political activists to aspiring novelists, industry pros and avid hobbyists, everyone seems to be starting a blog. Recent articles in Business Week and Forbes demonstrate how even the mainstream media is taking notice of their unprecedented growth and increasing effect on our society.
Companies that employ a well thought out blogging strategy encourage the strongest community goodwill, and that goodwill, in turn, promotes significant marketing and sales gains. It is said that success breeds success. This holds very true for successful blogs. There is chain reaction that begins with a real desire on the part of the blogger to provide value and connect with their audience. The blogger shares useful and engaging content —the latest information, help, discussion topics and ideas. The way the audience responds to that content is key. When customers start commenting, posting or tracking back to a blogging community, it can have a viral effect —spreading out across the blogosphere.
Besides that, companies that harness their customers’ knowledge and ideas find better ways to satisfy their needs and wants, thus facilitating goodwill in the community. For example, it is a common practice in blogging to provide a link back to a thought originator, which is valuable because backlinks are a way that search engines distinguish the order of the editorial rankings. Higher search engine rankings translate into significantly higher web site traffic and more sales leads. Thus, successful blogging breeds success in other marketing and sales initiatives.
On the other hand, leaders can communicate directly with customers, suppliers and investors, as well as employees, helping disseminate and explain strategy. Employees and customers can share their ideas freely in an honest voice brings the blogging companies new connections and generate trust which will lead to business opportunities galore. People are far more likely to give great feedback if they know someone specific is listening. The power of these feedback loops can generate big benefits.
A company can use a blog to learn how to improve or develop new products by communicating more effectively with their customers through the use of corporate blogs. Any company should encourage customer ideas, reward them and learn from their customer’s example. If they do, they will build more successful products which also have ready customers who want to adopt new ideas and products because they have participated in the process of product development. Such a strategy will also have additional Internet marketing benefits in the form of more backlinks and higher search engine rankings, as well as direct traffic from links on many different websites.
Finally, corporate blogging really give many advantages to a company and it is a new marketing communication tool. So, corporate blogging should be implemented in all companies.
A New Marketing Communication Tool For Companies
A corporate web log is published and used by an organization to reach its organizational goals. Blogging has caused quite a buzz. From political activists to aspiring novelists, industry pros and avid hobbyists, everyone seems to be starting a blog. Recent articles in Business Week and Forbes demonstrate how even the mainstream media is taking notice of their unprecedented growth and increasing effect on our society.
Companies that employ a well thought out blogging strategy encourage the strongest community goodwill, and that goodwill, in turn, promotes significant marketing and sales gains. It is said that success breeds success. This holds very true for successful blogs. There is chain reaction that begins with a real desire on the part of the blogger to provide value and connect with their audience. The blogger shares useful and engaging content —the latest information, help, discussion topics and ideas. The way the audience responds to that content is key. When customers start commenting, posting or tracking back to a blogging community, it can have a viral effect —spreading out across the blogosphere.
Besides that, companies that harness their customers’ knowledge and ideas find better ways to satisfy their needs and wants, thus facilitating goodwill in the community. For example, it is a common practice in blogging to provide a link back to a thought originator, which is valuable because backlinks are a way that search engines distinguish the order of the editorial rankings. Higher search engine rankings translate into significantly higher web site traffic and more sales leads. Thus, successful blogging breeds success in other marketing and sales initiatives.
On the other hand, leaders can communicate directly with customers, suppliers and investors, as well as employees, helping disseminate and explain strategy. Employees and customers can share their ideas freely in an honest voice brings the blogging companies new connections and generate trust which will lead to business opportunities galore. People are far more likely to give great feedback if they know someone specific is listening. The power of these feedback loops can generate big benefits.
A company can use a blog to learn how to improve or develop new products by communicating more effectively with their customers through the use of corporate blogs. Any company should encourage customer ideas, reward them and learn from their customer’s example. If they do, they will build more successful products which also have ready customers who want to adopt new ideas and products because they have participated in the process of product development. Such a strategy will also have additional Internet marketing benefits in the form of more backlinks and higher search engine rankings, as well as direct traffic from links on many different websites.
Finally, corporate blogging really give many advantages to a company and it is a new marketing communication tool. So, corporate blogging should be implemented in all companies.
E-Government in Malaysia: Its implementation so far and citizen’s adoption strategies
E-Government in Malaysia
Implementation and Citizen’s Adoption Strategies
Implementation and Citizen’s Adoption Strategies
In 1997, the Malaysian Government launched the Electronic Government initiative, generally known as e-Government, to reinvent itself to lead the country into the Information Age. As far as Malaysia is concerned, the implementation of e-government was initiated with the introduction of the Multimedia Super Corridor (MSC) in 1996.
The implementation of e-Government in Malaysia heralds the beginning of a journey of reinventing the government by transforming the way it operates, modernising and enhancing its service delivery. E-Government seeks to enhance the convenience, accessibility and quality of interactions with the public and businesses at large. Simultaneously, it will improve information flow and processes within the government, improve the speed and quality of policy development, and improve coordination and enforcement. This would enable the government to be more responsive to the needs of its citizens. (The Multimedia Super Corridor).
E-government is one of the seven flagship applications introduced in MSC. The objectives of these flagship applications are to jump start and accelerate the growth of MSC, to enhance national competitiveness; to creation of high value jobs and export growth, to help reduce digital divide, and to make MSC a regional hub and test bed. Under the e-government flagship, seven main projects were identified to be the core of the e-government applications. The e-Government projects are Electronic Procurement (eP), Project Monitoring System (PMS), Electronic Services Delivery (eServices), Human Resource Management Information System (HRMIS), Generic Office Environment (GOE), E-Syariah and Electronic Labour Exchange (ELX).
Nowadays, not many Malaysian use the E-government service. This is because many of them do not trust the services that are provided by the government. There are many problems occur when they use the e-government. They can’t get their licenses in a short period and others. Besides that, many of the citizens do not how to use the e-government, especially those whose ages are above 50.
Malaysia should organize campaigns and road shows to encourage all the citizens to use e-government. They should show all the advantages that the citizens can get by using e-government. On the other hand, government should overcome the problems that are occurred while using e-government. The system should be improved. So the citizens would not face difficulties using it.
The implementation of e-Government in Malaysia heralds the beginning of a journey of reinventing the government by transforming the way it operates, modernising and enhancing its service delivery. E-Government seeks to enhance the convenience, accessibility and quality of interactions with the public and businesses at large. Simultaneously, it will improve information flow and processes within the government, improve the speed and quality of policy development, and improve coordination and enforcement. This would enable the government to be more responsive to the needs of its citizens. (The Multimedia Super Corridor).
E-government is one of the seven flagship applications introduced in MSC. The objectives of these flagship applications are to jump start and accelerate the growth of MSC, to enhance national competitiveness; to creation of high value jobs and export growth, to help reduce digital divide, and to make MSC a regional hub and test bed. Under the e-government flagship, seven main projects were identified to be the core of the e-government applications. The e-Government projects are Electronic Procurement (eP), Project Monitoring System (PMS), Electronic Services Delivery (eServices), Human Resource Management Information System (HRMIS), Generic Office Environment (GOE), E-Syariah and Electronic Labour Exchange (ELX).
Nowadays, not many Malaysian use the E-government service. This is because many of them do not trust the services that are provided by the government. There are many problems occur when they use the e-government. They can’t get their licenses in a short period and others. Besides that, many of the citizens do not how to use the e-government, especially those whose ages are above 50.
Malaysia should organize campaigns and road shows to encourage all the citizens to use e-government. They should show all the advantages that the citizens can get by using e-government. On the other hand, government should overcome the problems that are occurred while using e-government. The system should be improved. So the citizens would not face difficulties using it.
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